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Info— Getty Images-Moodstream - The client needed something unusual to promote their new online search tool ‘Moodstream’. The item had to be shipped overseas for an event in New York, so the brief required something ‘light, unbreakable and very memorable’ We proposed a twist on the image library staple, the postcard set. Using a range of print processes (heat-sensitive/scratch off/spot UV), and stickers combined with images from the Getty Images libraries, the cards were a playful take on the notion of moods; ‘touch and feel’, both physical and emotional. The box also contained a badge set designed to express your mood(s). A logo was also created; a simple variation on the house-font, Lubalin.
Link— Moodstream.
Client-Getty Images. Year-2008.
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