Plexi – D/F/3 (case study)
We originally created an identity for the documentary Objectified (about product design), followed by its successor Urbanized (about city planning). Together with the first of the trio Helvetica, the films form director Gary Hustwits’ ‘Design Trilogy’. The ultra limited-edition collector’s book and film set was offered as part of a kick-starter campaign to generate funds to make Urbanized, and the pack only completed & delivered once the last film was finally edited.
Designers, creatives and anyone with an interest in the design process and industry.
For Objectified, we had already created a strong and playful identity, which is a nod to product catalogues of the 1970s, whilst the graphic approach of Urbanized was inspired by pictograms used in city signage. The limited edition collectors D/F/3 pack was the opportunity to bring the work of all three films together, unified into one highly-desirable design object.
Gary Hustwit, film director and owner of Plexi films said: ‘Build’s design work has made a huge difference to the marketing and awareness of my documentaries. More than simply representing the films, their designs have made our posters, T-shirts, DVD packaging, and other merchandise into highly desirable items within the design world and beyond. Build’s creativity has been an essential part of our process.’